Internship: Week 1

From January to late March, I will be documenting my time assisting the team at Beauty Papers, as part of my University course. Beauty Papers is a brilliant biannual publication featuring stories, photography and art, all revolving around the topic of beauty. I am extremely grateful for being granted the opportunity to join the Beauty … Continue reading Internship: Week 1

The most likely questions that will come up in your undergraduate fashion interview

And yes, I was asked all of the following questions in my interviews. Picture this, you've been spending the last few months building a portfolio, applying to UCAS and perhaps even revising for your A-Level exams. You finally select the five Universities of your choice and perfect your personal statement. A little while later you start … Continue reading The most likely questions that will come up in your undergraduate fashion interview

Dressed to the nines: Is designer fashion really worth it?

Haute Couture, the most expensive, labour-intensive and unattainable garments that are in existence, sits at the top of the market levels pyramid. Then there is mass production, the cheapest, most affordable and most common-place garments in production, which sits at the bottom of the hierarchy of market levels. But what defines the different market levels … Continue reading Dressed to the nines: Is designer fashion really worth it?

“The Father of public relations”

In his 1928 book, "Propaganda," Bernays hypothesized that by understanding the group mind, it would be possible to manipulate people's behaviour without their even realising it. –American Psychological Association PR  genius Edward Bernays was known for transforming public opinion. He knew how to re-brand everything from bacon to hairnets, publicising and selling any product that … Continue reading “The Father of public relations”