It's 2018 and I've realized nobody is safe long as she is alive And every friend that I know has a story like mine And the world tells me we should take it as a compliment But then heroes like Ashley and Simone and Gabby, McKayla and Gaga, Rosario, Aly Remind me this is the … Continue reading What time is it? Times Up!
Outfit details at the end of the post. At the beginning of my second term at University, we were required to complete a photoshoot inspired by the hedonistic night-life of the 'Studio 54' era, a club that defined the party spirit of the late seventies. Alongside this, we were required to complete a mood board, … Continue reading City Lights: A five-minute photo shoot
And yes, I was asked all of the following questions in my interviews. Picture this, you've been spending the last few months building a portfolio, applying to UCAS and perhaps even revising for your A-Level exams. You finally select the five Universities of your choice and perfect your personal statement. A little while later you start … Continue reading The most likely questions that will come up in your undergraduate fashion interview
'Time you enjoy wasting, is not wasted time.' The first day of our 365-day calendar can seem poignant, it symbolises a new beginning to re-iterate the same resolutions we've all been holding for the last couple of years, ignoring the likelihood that we will still maintain that uncompleted resolution this time next year. I say … Continue reading Why we shouldn’t let 2018 affect how we live
About a month ago, I had the brilliant opportunity to go see a talk by the infamous British photographer Martin Parr, in conversation with Roger Tooth. I hadn't booked a ticket, as they had all sold out pretty much immediately. However I hovered outside the lecture hall along with a few other people who must … Continue reading Life Advice from Martin Parr
Haute Couture, the most expensive, labour-intensive and unattainable garments that are in existence, sits at the top of the market levels pyramid. Then there is mass production, the cheapest, most affordable and most common-place garments in production, which sits at the bottom of the hierarchy of market levels. But what defines the different market levels … Continue reading Dressed to the nines: Is designer fashion really worth it?
In his 1928 book, "Propaganda," Bernays hypothesized that by understanding the group mind, it would be possible to manipulate people's behaviour without their even realising it. –American Psychological Association PR genius Edward Bernays was known for transforming public opinion. He knew how to re-brand everything from bacon to hairnets, publicising and selling any product that … Continue reading “The Father of public relations”
Designer Clustering = When homogeneous brands naturally group together in similar locations. The hierarchy of fashion is a very complex aspect of the industry. It goes without saying that certain brands are considered superior in comparison to others. One way that this 'hierarchy' becomes clear to the consumer, is through the occurrence of 'designer clustering', which … Continue reading Designer Clustering
Do you ever speculate how trends appear? For example, a broad range of designers may all include red in their collections one season, and velvet the next. Or several accessories brands all decide to begin using 3D printed technology, or various technology companies suddenly all invest in the creation of VR headsets and drones. Chances … Continue reading 4 digital research tools that fashion professionals use