Dressed to the nines: Is designer fashion really worth it?

Haute Couture, the most expensive, labour-intensive and unattainable garments that are in existence, sits at the top of the market levels pyramid. Then there is mass production, the cheapest, most affordable and most common-place garments in production, which sits at the bottom of the hierarchy of market levels. But what defines the different market levels … Continue reading Dressed to the nines: Is designer fashion really worth it?

“The Father of public relations”

In his 1928 book, "Propaganda," Bernays hypothesized that by understanding the group mind, it would be possible to manipulate people's behaviour without their even realising it. โ€“American Psychological Association PR ย genius Edward Bernays was known for transforming public opinion. He knew how to re-brand everything from bacon to hairnets, publicising and selling any product that … Continue reading “The Father of public relations”

4 digital research tools that fashion professionals use

Do you ever speculate how trends appear? For example, a broad range of designers may all include red in their collections one season, and velvet the next. Or several accessories brands all decide to begin using 3D printed technology, or various technology companies suddenly all invest in the creation of VR headsets and drones. Chances … Continue reading 4 digital research tools that fashion professionals use

The 5 Millennials you should be following on Instagram

Millennial/Generation Y = The term given to the demographic born between the late 1980s and the early 2000s. I feel the 'Millennial Generation' gets a lot of stick when it comes to the way in which society views them. Let's be honest, Millennials are often presented as vain, self-centred, lazy and naive within the media, … Continue reading The 5 Millennials you should be following on Instagram