About a month ago, I had the brilliant opportunity to go see a talk by the infamous British photographer Martin Parr, in conversation with Roger Tooth. I hadn't booked a ticket, as they had all sold out pretty much immediately. However I hovered outside the lecture hall along with a few other people who must … Continue reading Life Advice from Martin Parr
Haute Couture, the most expensive, labour-intensive and unattainable garments that are in existence, sits at the top of the market levels pyramid. Then there is mass production, the cheapest, most affordable and most common-place garments in production, which sits at the bottom of the hierarchy of market levels. But what defines the different market levels … Continue reading Dressed to the nines: Is designer fashion really worth it?
In his 1928 book, "Propaganda," Bernays hypothesized that by understanding the group mind, it would be possible to manipulate people's behaviour without their even realising it. –American Psychological Association PR genius Edward Bernays was known for transforming public opinion. He knew how to re-brand everything from bacon to hairnets, publicising and selling any product that … Continue reading “The Father of public relations”
Designer Clustering = When homogeneous brands naturally group together in similar locations. The hierarchy of fashion is a very complex aspect of the industry. It goes without saying that certain brands are considered superior in comparison to others. One way that this 'hierarchy' becomes clear to the consumer, is through the occurrence of 'designer clustering', which … Continue reading Designer Clustering
Do you ever speculate how trends appear? For example, a broad range of designers may all include red in their collections one season, and velvet the next. Or several accessories brands all decide to begin using 3D printed technology, or various technology companies suddenly all invest in the creation of VR headsets and drones. Chances … Continue reading 4 digital research tools that fashion professionals use
Does originality exist anymore? Can anyone truly create something entirely new? Or has it always originated from somewhere or someone? The act of plagiarism is rife in the fashion industry, as global brands rip off indie artists, or as social media icons pass off another individuals image or work to play a part in their … Continue reading Copy Cats in the fashion industry