MILA EMBURY

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CROWD ATLAS

Year: 2024
Format: Cannes (Lions) Board
My Role: Art Direction, Design, and Concept Ideation.
Tools Used: DALL·E 3, Adobe InDesign, and Photoshop

Crowd Atlas is a hypothetical Xbox campaign designed to address and combat ethnic and racial discrimination within the gaming community. At its heart is an innovative online live multiplayer game that evolves dynamically with the diversity of its players.

The game begins in a stark, monochromatic virtual landscape, symbolising a world devoid of cultural influence. As players from different cultural and ethnic backgrounds join, the environment undergoes a stunning transformation.

This game serves as a powerful real-time representation of the lack of diversity in gaming and successfully incentivizes players to welcome a broader, more diverse pool of participants.

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